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started out life to not only honor but also to raise awareness for the first Mosque in America, which happens to be in Biddeford. As I got more involved with graffiti I elevated the simple phrase to designate monuments I encountered everyday. I purchased Shepard Fairey’s book “Supply and Demand” and read about his views of Phenomenology. This blew my mind and I knew that this simple phrase had a higher calling. I made the stickers and set out to do some work. What happened was a whirlwind adventure, an accidental collaboration, and developed beyond stickers. Being a Graphic Designer, Printmaker, Graffiti Artist and forever a boy at heart, I knew that text could be a monument. I fell in love with the versatility of the phrase. If the sticker was placed in front of a Starbucks the viewer could perceive that I was saying that I was honoring Caffeine, or raising awareness to corporate consumer domination. Yet if is on a pair of girls booty shorts, the viewer could say I am paying homage to the feminine curve, or making a big butt joke.

  

Phe-nom-e-nol-o-gy is not only one heck of a tongue twister but also the study of You, the viewer and your consciousness to your surroundings. The main goal of Phenomenology is to re-awaken you to your surroundings and to question your environment, to question everything.